Crowsnest Tourism Alliance
The Crowsnest Tourism Alliance (Similkameen Valley Planning Society, Similkameen Independent Winegrowers, Destination Osoyoos, and Boundary Country RDKB, Hope, Cascades and Canyons with Destination BC leveraged funding, continues the Cruise the Crownest digital campaigns with the call-to-action the microsite to promote the destinations along this route.
We promote the western locations along the Crowsnest Highway (from Hope to Christiana Lake) through digital campaigns in BC and Alberta.
DIGITAL CAMPAIGNS Spring/SUMMER 2023
The 2023 spring digital campaign commenced with a programmatic digital display campaign targeting various websites and Facebook through the digital agency War Room. This campaign ran April 26-May 25, 2023. The Bell Media campaign commenced May 26 and concludes July 21, 2023. The new Crowsnest video was cut from the existing b-roll to support the Bell Media campaign. The video is posted on the website.
Digital CAMPAIGN SPRING 2022
The 2022 Spring Campaign consisted of the following activities and marketing initiatives:
• Digital audit of microsite (www.crowsnestscenic3.com) and social channels to ensure full channel optimization;
• Digital campaign including Facebook and discovery advertising;
• Sponsored article, advertising, and social media campaign in Calgary Herald.
