INTRODUCTION
The following research used 2018 and 2019 data, and is archived for reference only. refer to the latest research information.
Visitor Research for the Regional District Okanagan Similkameen (RDOS) was available through mobile phone movement patterns, with visitor counts provided by TELUS Insights. The highest visitor counts by origin areas were analyzed using the Environics Analysis data sources to profile our visitor segments and to provide additional information about where more like them can be found for target marketing.
Market Research is provided through Environics Analytics sources who, created the market segmentation program for Destination Canada, called the Explorer Quotient or EQ. In addition, to viewing markets by EQ, we can also understand them by the 67 PRIZM segments in Canada. Enter your postal code and see your neighbourhood profile.
Target Audiences Available. We have analyzed both the visitors to the RDOS from BC and Alberta in 2018 and 2019 and have created a target group for BC and for Alberta. We use this data for the digital campaigns we do on behalf of the Similkameen Valley and you can use this information as well.
Contact: Simone Carlysle-Smith 250-575-7247 support@similkameenvalley.com
Target Audiences
For your campaigns
Both Visitor and Market audience profiles are available for use by Similkameen Valley businesses. If you wish to use the research for a digital campaign we can supply the geo-locations in Excel format which you provide to your agency or use for your digital targeting directly in Facebook/Instagram. Contact support@similkameenvalley.com
BC and Alberta Markets
The following target audiences are used for the content development and digital campaigns to market the Similkameen Valley.
Refer to the files below, or view detailed information on each segment Visitor Research and Market Research.
By learning about these audience profiles, you can utilize the information that is a fit for your business for the general touring and exploring travellers.
