INTRODUCTION

Market profiles provide information about who we can target in addition to our existing visitors. Reviewing the market segments and targeting those that align with our residents values and the vision for the future of tourism in the Similkameen Valley supports businesses and the communities in destination development, experience design, and destination marketing.

Use this valuable resource to consider which profiles are a match for your targeting. We can supply the corresponding postal codes for use by your agency or in you own digital marketing.

Market Segmentation can be approached in two ways. They both cross-reference each other. The Destination Canada Explorer Quotient (EQ) market segmentation program provides 9 Explorer Types for your business to consider. The PRIZM profiles provide 67 market segments, of which 53 segments make up the BC and Alberta markets. Both segment profiles use Environics Analytics data sources.

Contact support@similkameenvalley.com

BC Flag

MARKET PROFILES – BC

The BC market can be viewed by EQ (9 segments) and PRIZM (57 segments).

BC Market Summary EQ & PRIZM 2020Download

BC EQ Segments

Okanagan EQ Segments 2020 Data

BC PRIZM Summary Profiles Top Household Count

2020 BC PRIZM Segment SummariesDownload

BC Sectors

MARKET PROFILES – ALBERTA

The Alberta market can be viewed by EQ (9 segments) and PRIZM (53 segments).

Alberta Market Summary EQ & PRIZM 2020Download

Alberta EQ Segments

Alberta PRIZM Segments

2020 Alberta PRIZM Segment SummariesDownload
Modern Suburbia ˗ Alberta 2020Download
Biking, China Ridge, near Princeton, Similkameen, summer, activities, Darren Robinson
Orchard, Twisted Hills Cidery, Cawston, Similkameen, summer, activities, Darren Robinson
Fruit stand, Keremeos, summer, Similkameen, activities, Darren Robinson

Official tourism industry website for the Similkameen Valley, British Columbia, Canada including Cathedral Lakes, Cawston, Chopaka, Coalmont, Eastgate, Hedley, Keremeos, Manning Park, Olalla, Princeton, Similkameen Valley, Tulameen and Twin Lakes.