DIGITAL ANALYTICS

The website and social channels have seen various ups and downs over the past few years with the impacts of travel due to COVID-19, climate events, changes in consumer behaviour, and the competitive environment. Current trends have returned upward.

Summer 2023 saw steady increases in returning levels of website and social media activity. Given the new methodology with Google Analytics 4 direct comparisons are not possible until Dec 2023.

SV Digital Analytics Summer 2023Download

digital campaigns

Digital campaigns for 2021, 2022 and 2023 are in partnership with the Crownest Tourism Alliance. This allows leveraging of the budget for broader reach. Refer to the Crowsnest page for more information.

The Similkameen Valley launched their only dedicated digital display campaign in the fall of 2020 with 4,835,360 impressions. Utilizing the visitor research data from those who had stayed overnight in the Regional District Okanagan Similkameen in 2019, they were re-targeted along with new market segments for the BC campaign. 6,913 ad clicks resulted in 2,000+ click-throughs to the campaign landing page, which ultimately led to the official travel website similkameenvalley.com

For more information contact support@similkameenvalley.com

Engage with us on social media

Help amplify the Similkameen Valley digital presence, as well as your own! We can elevate each other’s channels and content to gain more exposure than operating alone.

  • Follow @similkameenBC on Facebook and Instagram to interact with content our channel and fans of our channel
  • Tag @similkameenBC when posting relevant content
  • Use hashtags! Instagram allows up to 30 hashtags on their platform and each one of them increases your chance for exposure.
    • Use the following hashtags on every post:
      • #Similkameen
      • #cruisethecrowsnest
      • #ExploreBC
      • #ThompsonOkanagan
      • #CanadaNice & #(community name)nice i.e. #PrincetonNice
  • Like, comment, and share on other social media accounts from businesses in the Similkameen Valley. The higher the number of interactions are, the higher the post’s visibility. Help your neighbour!

For more information contact support@similkameenvalley.com

Facebook

Instagram

Official tourism industry website for the Similkameen Valley, British Columbia, Canada including Cathedral Lakes, Cawston, Chopaka, Coalmont, Eastgate, Hedley, Keremeos, Manning Park, Olalla, Princeton, Similkameen Valley, Tulameen and Twin Lakes.