INTRODUCTION
The following information is for historical reference only – refer to the latest research.
Market profiles provide information about who we can target in addition to our existing visitors. Reviewing the market segments and targeting those that align with our residents values and the vision for the future of tourism in the Similkameen Valley supports businesses and the communities in destination development, experience design, and destination marketing.
Use this valuable resource to consider which profiles are a match for your targeting. We can supply the corresponding postal codes for use by your agency or in you own digital marketing.
Market Segmentation can be approached in two ways. They both cross-reference each other. The Destination Canada Explorer Quotient (EQ) market segmentation program provides 9 Explorer Types for your business to consider. The PRIZM profiles provide 67 market segments, which 53 segments make up the BC and Alberta markets. Both segment profiles use Environics Analytics data sources.
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MARKET PROFILES – BC
The BC market can be viewed by EQ (9 segments) and PRIZM (53 segments).
BC EQ Segments
- Authentic Experiencers
- Cultural Explorers
- Cultural History Buffs
- Free Spirits
- Gentle Explorers
- No Hassle Travellers
- Personal History Explorers
- Rejuvenators
- Virtual Travellers
Okanagan EQ Segments
- Authentic Experiencers
- Cultural Explorers
- Cultural History Buffs
- Free Spirits
- Gentle Explorers
- No Hassle Travellers
- Personal History Explorers
- Rejuvenators
- Virtual Travellers
BC PRIZM Summary Profiles Top Household Count
BC Cycle Market Profile
MARKET PROFILES – ALBERTA
The Alberta market can be viewed by EQ (9 segments) and PRIZM (53 segments).
Alberta EQ Segments
- Authentic Experiencers
- Cultural Explorers
- Cultural History Buffs
- Free Spirits
- Gentle Explorers
- No Hassle Travellers
- Personal History Explorers
- Rejuvenators
- Virtual Travellers