Key Links
The following links will direct you to key resources for the tourism industry in the Similkameen Valley. Contact us at support@similkameenvalley.com
KEY TOURISM INDUSTRY RESOURCES
INTERNATIONAL
- United Nations (UN) Tourism – Resources
NATIONAL
- Government of Canada
- Destination Canada (sign up for the newsletter)
- Destination Canada Data Collective & AI Segmentation Tool
- Destination Canada Market Segmentation
- Destination Canada – Brand
- Destination Canada – Value of Tourism Report
- Destination Canada – Tourism Destination Development Toolkit
- Tourism Industry Association of Canada – TIAC (sign up for the newsletter)
- Indigenous Tourism Association of Canada – ITAC (sign up for the newsletter)
PROVINCIAL
- Province of BC – Ministry of Tourism, Arts, Culture and Sport
- Province of BC – Tourism Sector Action Plan
- Emergency Management Resources – BC Tourism Emergency Management Committee
- Province of BC Drought Portal
- BC Accessibility Hub
- BC Fruit Growers Association – BCFGA
- BC Hotel Association – BCHA
- GreenStep – Business and destination sustainability programs
- Go2HR Human Resource, Health & Safety, Training (sign up for the newsletter)
- Indigenous Tourism BC – ITBC Industry Website
- Indigenous Tourism BC – ITBC Consumer Website (sign up for the newsletter)
- Tourism Industry Association of BC – TIABC (sign up for the newsletter)
- TIABC – BC Tourism Emergency Framework – Released May 2022
- Wine Growers British Columbia – WGBC Consumer Website (sign up for the newsletter)
- Wine Growers British Columbia – WGBC Industry Website
DESTINATION BC QUICK LINKS
- Programs and Services (Sign up for the newsletter at the bottom of the page)
- Emergency Preparedness
- Learning Centre (Free online resources and courses)
- Digital Academy (Self-directed online OR live video classes)
- Destination BC Research & Insights – Released Spring 2025 Regional Profiles
- Destination BC Brand – Released June 4, 2025
- Iconics Strategy – Marketing – Compelling Reasons to Explore BC
- Destination BC FIFA Seats Campaign
- Destination BC Co-operative Marketing Partnerships Program (Co-op Program) – SVPS participates in this program to leverage core funding
REGIONAL
- Thompson Okanagan Tourism Association (TOTA) – Register as a Stakeholder
- Thompson Okanagan Tourism TOTA News Centre (sign up for the newsletter)
- Thompson Okanagan BC Tourism Sustainability Network
- Community Futures Okanagan Similkameen
FUNDING SOURCE LINKS
Destination Canada Round Up of Funding Sources
KEY PLANS/STRATEGIES
- Destination Canada 2030 – A World of Opportunity
- Destination Canada – NEW Brand – Canada, naturally
- Destination Canada – Development Strategy and Toolkits
- Destination Canada – Destination Development Toolkit for Rural Areas
- Destination Canada and Destination BC – Sustainable Journeys Corridor (Highway 3 featured)
- Provincial of BC — Strategic Framework for Tourism in BC
- Destination BC — Corporate Strategy 2026-2028
- Destination BC — Global Marketing Plan 2026-2028 (order by email request only) contact Marketing.Plan@destinationbc.ca
- Destination BC – Rainforests to Rockies (includes Hwy 3) – Brand Info & Toolkit
- Destination BC – Valleys and Vineyards (includes Lower Similkameen Valley) Brand Info & Toolkit PDF
- Thompson Okanagan Pledge
- Highway 3 Destination Development Strategy – Destination BC – FULL Report
- Highway 3 Destination Development Strategy – Destination BC – SUMMARY Report
- Similkameen Valley Agritourism Strategy 2025-2035
SIMILKAMEEN VALLEY PRESENCE ON consumer websites
- Destination Canada Travel Site
- Destination Canada Road Trips (3 Road Trips through BC/Alberta, including Similkameen)
- Destination Canada (8 Canadian Wine Regions to Visit, including Similkameen)
- Super, Natural British Columbia – Destination BC
- Rainforest to Rockies – Highway 3 Route – Destination BC Official site
- Rainforest to Rockies, Crowsnest Highway 3 is included in this route
- Valleys and Vineyards, Lower Similkameen, is included in this route
- Super, Natural, British Columbia website Similkameen Valley search results
- Wine Growers British Columbia – Similkameen Valley
- Route 97 – TOTA and NCW, USA
- Route 97 – Similkameen Valley Road Trip
- Thompson Okanagan
- Thompson Okanagan Similkameen Valley region
- Highway 3 (Hope to Elkford)
- Cruise the Crowsnest (SVPS Partnership Similkameen Valley (SIW & Manning Park Resort), Osoyoos, Boundary Country and Hope Area)
- Similkameen Valley OUR OFFICIAL WEBSITE
- Similkameen Valley Independent Winegrowers
- Discover Princeton
HEALTH & SAFETY RESOURCES
Resources to support businesses and communities from tourism-related sources and for requirements by WorkSafeBC are provided for quick access. If you would like to see other links here, contact us at support@similkameenvalley.com.
- Government of Canada – Health
- Destination Canada – Industry Resources
- Destination BC – Know Before You Go – Consumer Messaging
- Go2 HR Health and Safety Resources
- Province of BC – Travel Restrictions, Provincial Restrictions, Other
- Province of BC – Tourism Resources
- Province of BC – Resources for Small Business
- Province of BC – Covid-19 Recovery Plan – 2022
- Work Safe BC
- WorkSafeBC Communicable Disease Prevention
- WorkSafeBC Communicable Disease Prevention Guide
