LINK TO SIMILKAMEENVALLEY.COM
Help promote the Similkameen Valley website by placing the Similkameen Valley logo on your website footer, or your getting here or trip planning section, and hyperlink to https://similkameenvalley.com
DESTINATION BC – NEW BRAND FAMILY
Destination BC launched its new brand family in the fall of 2025. The Similkameen Valley is part of the Highway 3 travel route nested in the Rainforest to Rockies brand, and the lower Similkameen Valley forms part of the Valleys & Vineyards branded travel route. The two international target audiences for both these routes include Outdoor Explorers and Redefined Globetrotters.
Download the brand toolkits and learn more about how your business can engage with Destination BC. Rainforest to Rockies Brand Info and Valleys and Vineyards Brand Info.
IMAGERY
Share your imagery and videos with us. Submit Jpeg images 2000 pixels wide or send us an email with permission to use images from your website or social channels. Contact support@similkameenvalley.com for more information. Current brand assets include imagery and video that can be viewed on the official website and social media channels.
brand booK – NOW DATED
With the releases of Destination Canada’s new market segmentation system (fall 2024) and Destination BC’s new brand launch (fall 2025), the brand book is now dated and requires a refresh. While the tagline and brand story are still valid, the brand positioning and market profiles require an update.
The brand book was developed to capture the essence of the Similkameen Valley and to guide marketing communications to share the Story of the Similkameen. Review this guide when considering how to align with the regional message: Rugged. Rustic. Real.
The Similkameen Valley is a true mosaic of culture and nature. Anchored by the Similkameen River, this eclectic mix of small communities and hamlets derive their origins from the land. The diversity of topography and ecology provides excellent opportunities for outdoor activities amongst a unique landscape of soaring mountain views, pristine crystalline lakes and broad valley vistas. Ideal for the adventurous traveller, the Valley appeals to those with a sense of self-discovery. Embracing the local community and the fruits of their labours is ultimately rewarding. The visitor experience aligns with the overarching Okanagan positioning of orchards and vineyards; guests can explore the destination wineries, select eateries and roadside organic farms that the region is known for.
Tag Line: Rugged, Rustic, Real
Brand Promise: We remain true to our heritage, culture and environment.
Contact us at support@similkameenvalley.com
