The following information is for historical reference only – refer to the latest research.
BC 2019 Visitor Baseline Data
Regional District Okanagan Similkameen (RDOS)
- The top 5 City Areas where BC visitors came from are Vancouver, Surrey, Abbotsford, Chilliwack and Langley
- V2R-Chilliwack was the highest ranking visitor origin, followed by V2S-Abbotsford
- Summer was the top Season overall for visitor volume
- Authentic Experiencers, Free Spirits and Rejuvenators were the dominant EQ Types
NOTE: This data excludes residents of the Thompson Okanagan.
The following table shows market segmentation or “personas” by visitor origin, descriptions by area are to assist marketers.
| CSD (City) | Top PRIZM Segment (Persona) |
|---|---|
| Vancouver | Asian Avenues (22%) Eat, Play, Love (22%) |
| Surrey | South Asian Society (29%) |
| Abbotsford | Suburban Sports (19%) South Asian Society (17%) |
| Chilliwack | Just Getting By (12%) Scenic Retirement (11%) |
| Langley | Suburban Sports (17%) |
| Victoria | Friends & Roomies (19%) |
| Nelson | Slow-Lane Suburbs (20%) |
| Fruitvale | Country & Western (57%) |
| North Vancouver | Mature & Secure (19%) |
| Maple Ridge | Suburban Sports (26%) |
The following table shows EQ market segmentation or “personas” by visitor origin and seasonality, all of which have a full description to assist marketers.
| CSD (City) | Spring | Summer | Fall | Winter |
|---|---|---|---|---|
| Vancouver Free Spirits (37%)/Cultural Explorers | 5,400 | 15,700 | 7,100 | 3,300 |
| Surrey Free Spirits (34%)/History Explorers | 4,300 | 12,900 | 6,700 | 2,300 |
| Abbotsford Authentic Experiencers (33%) | 3,000 | 8,000 | 4,200 | 1,600 |
| Chilliwack Authentic Experiencers (24%) | 2,900 | 7,700 | 4,300 | 1,800 |
| Langley Authentic Experiencers (38%) | 2,900 | 8,000 | 3,900 | 1,700 |
| Victoria Cultural History Buffs (29%) | 2,300 | 6,800 | 3,000 | 1,500 |
| Nelson Rejuvenators (35%) | 2,000 | 2,500 | 2,200 | 1,400 |
| Fruitvale / Rossland Rejuvenators (78%) | 1,600 | 2,200 | 2,600 | 1,000 |
| North Vancouver Free Spirits (27%) | 1,500 | 5,100 | 2,800 | 800 |
| Maple Ridge Authentic Experiencers (39%) | 1,500 | 4,600 | 2,200 | 800 |
ALBERTA 2019 Visitor Baseline Data
Regional District Okanagan Similkameen (RDOS)
- The top areas where Alberta visitors came from where Calgary, Edmonton, La Crete Area, Fort McMurray, Grande Prairie
- TOH-La Crete Area was the highest ranking visitor origin, followed by T8V Grand Prairie
- Summer was the top Season overall for visitor volume
- Virtual Travellers, Free Spirits and Authentic Experiencers were the dominant EQ Types
NOTE: This data excludes residents of the Thompson Okanagan.
The following table shows market segmentation or “personas” by visitor origin, all of which have a full description to assist marketers.
| CSD (City) | Top PRIZM Segment (Persona) |
|---|---|
| Calgary | Modern Suburbia (10%) |
| Edmonton | Modern Suburbia (16%) |
| La Crete Area | Country & Western (73%) |
| Fort McMurray | Suburban Sports (23%) |
| Grand Prairie | All-Terrain Families (27%) |
The following table shows EQ market segmentation or “personas” by visitor origin and seasonality, some of which have a full description to assist marketers.
| CSD (City) | Spring | Summer | Fall | Winter |
|---|---|---|---|---|
| Calgary Free Spirits (35%) | 3,500 | 13,300 | 4,000 | 1,300 |
| Edmonton Free Spirits (34%) | 900 | 7,000 | 1,400 | 300 |
| La Crete Area Virtual Travellers (48%) | 600 | 1,500 | 400 | 400 |
| Fort McMurray Virtual Travellers (73%) | 500 | 1,100 | 500 | 400 |
| Grand Prairie Virtual Travellers (31%) | 300 | 1,300 | 400 | 300 |
| Airdrie Free Spirits (57%) | 300 | 900 | 300 | 100 |
| Didsbury No Hassle Traveller (40% | 300 | 800 | 300 | 100 |
| Pincher Creek Rejuvenators (48%) | 300 | 600 | 200 | 100 |
| Red Deer Free Spirits (18% | 300 | 1,100 | 300 | 100 |
| Canmore Authentic Experiencers (41%) | 300 | 300 | 200 | 100 |
